Team

• 1 PM

• 1 Designer

• 1 Technical Lead

• 4 Engineers
  

Background

While Mixpanel’s machine-learning-driven alerts have proven helpful for customers, we’ve received a lot of feedback requesting the ability to configure custom alerts for the metrics customers care about most. We’ve received 36 product gaps totaling $425k in MRR on the topic. 

Problem

Today, Mixpanel customers can track business-critical metrics by setting up reports and dashboards. But they don’t have a way to be notified when there’s a particular change to their key metric. The result:

• Users have to either constantly keep checking the reports (repetitive and sub-optimal usage of time), or 

• Rely solely on our anomaly detection (not robust enough for all customers’ needs - we are a platform, not a solution) 

Scope

We will solve this problem first in its minimum viable form, in order to deliver value to customers as quickly as possible.  Given that, the level of configuration, and the channels through which customers will receive alerts, will be initially limited.  See the list of requirements below for included functionality.

V1

V2

Future Vision